I do not hate it. I simply do not like it. It is a disservice to the man, his accomplishments, and the values he represents and fights for. Another blogger has declared that the new Mar Roxas advertisement is simply the wrong way to do Padyak. I agree with him but mainly for different reasons.
The latest political advertisement by Mar Roxas is a failure for many reasons. First, the script is plainly nonsensical, the message fails to connect, and the image it wishes to convey is nothing but short of being superficial. Second, it is not yet time to do political campaigning. And the Mr. Padyak commercial is clearly a political advertisement for the 2010 elections.
While a rival to the presidency has been spending millions everyday since last year for these advertisements, Mar Roxas need not imitate the strategy of this traditional and corrupt politician from Las Pinas. Known for his statesmanship rather than political showmanship, Mar Roxas should be delivering political messages and not political advertisements. The former puts premium on issues, substance, and advocacy while the latter prefers to waste time on political tidbits and image-creation.